Search Engine Marketing or SEM is a paid advertising strategy to feature services on the SERP, when someone searches with a keyword that we target, this is also called Pay Per Click (PPC). Here we are paying only for the clicks. We don’t need to pay for impressions until the user clicks on the ad. This will make our ad a budget-friendly and result-oriented campaign.
There are different types of search engine ad campaigns are available like search campaigns, shopping campaigns, display campaigns, app campaigns, video campaigns, local campaigns, and smart campaigns. All of these campaigns have different purposes and different results, we need to choose the type relevant to our business marketing goal. When we are setting the right campaign types for the right audience then the conversion rates will be higher and our cost and efforts less
All of these campaigns types have different goals and setups, try and test ads on different audiences and keywords to get a better picture of where our customers are in, then we can decide the marketing tactics upon different goals for your business.
Google ads budget differs for each keyword, the budget will be based on the keywords and the competition of that keyword. It works based on a bid strategy, the cost per click will bid for the keyword, analyze competitor’s budget and give ad rank